We offer a vast spectrum of Complementary and Alternative Medicine (CAM): Acupuncture, Reflexology, Reiki, Crystal Healing, Hot Stone Massage, Holistic Massage, Chinese Facial Massage, and Meditation & Relaxation [1, 2, 25]. They are not miracle cures, but help to naturally prevent pain and reduce illness by promoting physical and psychological health and well-being [3, 4].

Complementary treatments are simple and safe, generally non-invasive and non-toxic, and are suitable for patients of all ages, whether frail, delicate or physically athletic. Easily accessible to fit into patients’ lifestyles, they promote confidence, self-value and empower patients to take an active role in their own health, amplifying and accelerating the self-healing processes [6, 7, 26].

Our treatments present alternative solutions to problems and encourage adherence to healthy lifestyles. They stimulate motivation to regularly maintain fitness, through a balanced diet and exercise programmes to help resolve deconditioning and promote optimum fitness, with balanced rest and relaxation that brings equilibrium and holistic health [9]. Returning to wholeness, as ‘Complementary’ means ‘to complete’ [5, 7, 8]. 

World Health Organisation definition of Health (1948)

‘Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’


The Chartered Society of Physiotherapists and British Medical Association recognise the need to support patient choice [2,  11-13]. As health care professionals, we advocate best clinical practice and so we scrutinise and evaluate research and anecdotal evidence of CAM for public health and safety [14,15]. Our treatment services are all regulated by governing bodies and practices, fully insured and performed to the highest standards [16, 17, 18]. We are, therefore, able to offer a complete holistic health service [19, 22-26].

WHO and its Member States co-operate to promote the use of traditional medicine for health care.

The collaboration aims to:

‘support and integrate traditional medicine into national health systems in combination with national policy and regulation for products, practices and providers to ensure safety and quality.’

(www.who.int/mediacentre/factsheets/fs134/en) [23]

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1. British Medical Journal (1999) What is complementary medicine?: http://www.bmj.com/content/319/7211/693 (accesses 121103)
2      British Medical Association (2009) Complementary and alternative medicine: What your patients may be using : www.evidence.nhs.uk (accesses 121103)
3      Charman RA (2000) Complementary Therapies for Physical Therapists (Eds). Butterworth Heinemann: Somerset.
4      Cochrane Complementary and Alternative Medicine Field (2011) Home Pagehttp://www.compmed.umm.edu/cochrane_about.asp (accesses 121103)
5      National Health Service (NHS) Directory of Complementary and Alternative Practitioners (2006) Information for NHS Medical Practitionershttp://www.nhsdirectory.org/default.aspx?page=medical(accesses 121103)
6      Sim J (2004) Fundamentals of Moral Decision-Making. In: French S and Sim J (Ed) Physiotherapy: A Psychosocial Approach (3rd Edition). Oxford: Elsevier Butterworth Heinemann Publishers.
7      Deutsch JE (2008) CAM Use in Illness and Wellness. In: Deutsch JE and Anderson EZ (Eds). Complementary Therapies for Physical Therapy: A Clinical Decision-Making Approach.  United States: Elsevier.
8      Kolt GS and Brewer BW (2007) Psychology in Injury and Rehabilitation. In: Kolt GS and Synder-Mackler L (Eds) Physical Therapies in Sport and Exercise (2nd Edition). China: Churchill Livingstone.
9      Unruh AM and Harman K (2007) Alternative and Complementary Therapies In: Strong J, Unruh A, Wright A, and Baxter GD (Ed). Pain a Textbook for Therapists. China: Churchill Livingstone.
10     World Health Organisation (2012) Definition of Health (1948) :http://www.who.int(accesses 121103)
11     Chartered Society of Physiotherapy (2008) Scope of Practice
http://www.csp.org.uk/publications/scope-practice-physiotherapy(accesses 121103)
12     Antigoni F and Dimitrios T (2009) Nurses Attitudes towards Complementary Therapies. Health Science Journal, Jul-Sep, 3 (3): 149-157: http://www.hsj.gr/volume3/issue3/334.pdf(accesses 121103)
13     National Health Service (NHS) Evidence (2010) What is Complementary and Alternative Medicine:
http://www.library.nhs.uk/cam/page.aspx?pagename=CAM(accesses 121103)
14     Complementary and Integrated Medicine Research Unit (2010) Complementary Medicine Research Projectshttp://www.cam-research-group.co.uk/cam_research_medstudents.php(accesses 121103)
15     Complementary and Natural Healthcare Council (2011) Home Page: http://www.cnhc.org.uk/pages/index.cfm (accesses 121103)
16     Chartered Society of Physiotherapy (2011) Code of Professional Values and Behaviour
(accesses 121103)
17     Chartered Society of Physiotherapy (2011) Measuring Quality Improvement:
http://www.csp.org.uk/topics/measuring-quality-improvement-physiotherapy(accesses 121103)
18     Health and Care Professions Council (HCPC) 2012, Standards: http://www.hpc-uk.org/aboutregistration/standards/(accesses 121103)
19     Jones M, Grimmer K, Edwards I, Higgs J and Trede F (2006) Challenges in Applying Best Evidence to Physiotherapy Practice: Part 2 – Health and Clinical Reasoning Models to Facilitate Evidence-Based Practice. Internet Journal of Allied Health Sciences & Practice, 4 (4): http://ijahsp.nova.edu/articles/vol4num4/jones.pdf(accesses 121103)
20    Jones MA, Jenson G and Edwards I (2008) Clinical Reasoning in Physiotherapy. In: Higgs J, Jones MA, Loftus S and Christensen N (2008) Clinical Reasoning in the Health Professions (3rd Edition). China: Elsevier Butterworth Heinemann.
21     National Centre for Complementary and Alternative Medicine (2006) What is CAM? – CAM Practices:
http://nihseniorhealth.gov/cam/campractices/01.html(accesses 121103)
22    Chartered Society of Physiotherapy (2011) Quality Assurance Standards. http://www.csp.org.uk/professional-union/professionalism/csp-expectations-members/quality-assurance-standards(accesses 121103)
23    World Health Organisation (WHO) (2008a) Traditional Medicinehttp://www.who.int/mediacentre/factsheets/fs134/en/index.html(accesses 121103)
24    Cochrane Complementary and Alternative Medicine Field (2011) Home Page:http://www.compmed.umm.edu/cochrane_about.asp (accesses 121103)
25    House of Lords. Complementary and alternative medicine. House of Lords Select Committee on Science and Technology; 2000;HL Paper 123
26    Lorenc A, Peace B, Vaghela C, and Robinson N (2010) The integration of healing into conventional cancer care in the UK. Complementary Therapies in Clinical Practice; 16:222–228.